Sunday, 19 July 2009

Creature Comforts

After some serious travelling over the last few years and as a result of attending more conferences than I care to count, here is a list of some of my pet peeves about creature comforts. Why would I post something about this, you ask? Because to me creature comforts are the most important aspects of any successful meeting or event, bar none. It all comes down to basic needs, and if we are uncomfortable in any way, we tend to remember that discomfort before we remember all the good things that may have happened at the event. So here they are in no particular order:

1. Air conditioning - Maybe I'm just getting old but why can't building maintenance folks and tour bus drivers learn how to use air conditioning properly? I now take a sweater or jacket with me to every conference I attend and on every trip I take because I know for sure that once inside a conference centre or hotel or bus, I will be freezing if I don't cover up. To all event managers and tour operators and incentive travel execs, I say, "KEEP THE TEMPERATURE REASONABLE, AROUND 72F OR 23C. DON'T CRANK THE AC TO FULL FRIGID. NOBODY LIVES COMFORTABLY IN CONDITIONS LIKE THAT, NO MATTER HOW HOT IT IS OUTSIDE!"

2. Portable Washrooms at Outdoor Events - When are event managers going to learn that portable toilets must be serviced on a regular basis? I keep hearing horror stories about toilets overflowing and running out of paper and cleaner. This is not a difficult concept. They should be cleaned and serviced at least every 4 hours as a minimum, and checked regularly every 2 hours for supplies. A plumber should be on call at all times. To you managers, lack of toilet facilities can really be annoying for event attendees. Remember that! Read my latest book for more details about the proper number of toilets needed based on size and length of event and whether or not alcohol is served.

3. Beds - Am I the only person in the world who hates duvets? Why do so many hotels insist on providing these as the only available bed covers? First of all, they are WAY too hot in summer, no matter how high you crank the silly air conditioning. Why are alternatives not provided? Speaking of comfortable sleeping in hotels, why are there never any options for pillow shapes and softnesses? I have come to appreciate that pillows are very personal items and I have had far too many experiences of pillows that are too soft, too high, too hard, etc, etc. I think the first hotel chain to offer a selection of pillows will be one up on the competition.

4. F&B at Standup Events - This is a big pet peeve for me. People who attend these types of events, particularly events over a meal hour, expect to be served adequate food to make up a meal and to have drinks readily available. Far too many event managers do not provide enough food and do not spread it out enough in terms of physical locations (i.e. multiple small buffets), thus causing big lineups. The same thing with bars and drinks. Most people want to get a drink in their hands as soon as possible instead of being forced to line up at a cash bar or at a free drink station. Managers need to ensure there are either enough bars or stations or have drinks handed out by wait staff as guests arrive. That makes for a much more enjoyable experience. Oh, yes, as a final note, if it is to be a standup reception with substantial food offerings, PLEASE provide lots of high boy tables to allow guests to place their food and drinks on. Nothing is worse than trying to eat, drink, and shake hands all at once. And no, the holders for drinks that clip onto plates are awkward and do not work for all drinks (e.g. a big beer glass!).

Call me a grumpy old man if you want, but creature comforts are the key to keeping me happy - and I suspect many more people too.

Monday, 15 June 2009

Production War Story of the Month

Does anyone even use balloons these days? Here's a story from a few years ago when they were really popular.

A beautiful and highly creative balloon wall was installed in front of the band stage that would magically burst and reveal the band once it was time to dance. It would be an incredible ending to an evening of good food, fun and camaraderie. Unfortunately, someone forgot to tell Mother Nature. The room was fully encircled by floor-to-ceiling windows looking out to the west and this event was held late in June near the day when sunlight lasted until very late in the evening. The event day was quite hot and the sunlight beamed through the windows, eventually making its way to shine on the balloon wall. Just as dinner was underway, we heard the first explosion, followed in fairly rapid succession over the course of the next 20 minutes by a periodic, unrehearsed exploding balloon wall that was soon left in tatters, ragged pieces of balloons hanging from the wall supports like broken flesh. Although somewhat comical while happening, this premature balloon wall explosion did not make our client very happy. The balloon experts were called in and the remaining pieces of the wall were dismantled to leave a clean look, but the damage had been done.

In this case, communication with the client was immediate and consisted of an apology and an explanation. This was a situation that could only be described as a true Act of God. It may have been avoidable but we were never sure exactly how. During the site inspection days before, the weather was cloudy and an estimate was made of where the sun would be at a certain time and whether it would strike the balloon wall. This was only a guess and even with this, nobody – even the balloon experts – expected or anticipated that the sunlight would overheat the balloons and their tethers, which we could only surmise expanded at different rates and caused the premature explosions. The client was not charged a penny for the wall and seemed to be happy with that settlement, but nothing could bring back the planned excitement that had been lost.
What lessons were learned? This was a difficult case. The most obvious one that we learned was not to use a balloon wall or any balloon structure in situations where weather - or excessive heating or cooling of any sort - could be a factor.

Wednesday, 29 April 2009

Stress and the Event Planner

If you have been in the event business any length of time, you have come to realize that it is highly stressful: long days, evenings away from families, short lead times, grumpy clients, incompetent suppliers. It will ever be thus. How, then, do you live with this stress without physical or emotional problems? Over the years, I have acquired my own set of favourite methods or activities. Maybe the following will help you as they did me:

1. At one conference where I was speaking, an audience member asked me how I lived with the stress. My answer - and right at the top of my list - was that I always planned my work week around my fitness activities. In other words, physical fitness always came first for me. I literally put my daily workout into my day planner and that time was sacred. If someone asked me to attend a meeting at that time, I would say I was already committed. To me it was absolutely necessary to have that 1 1/2 to 2-hour period each day when I could just let my body unwind. And you know what? I never lost a client or had anyone complain.

2. Treat your body like a holy grail, not a disposable paper cup. This means more than just the daily workouts. It means eating and sleeping right. It has been proven, for example, that getting a good night's rest rather than pulling an all-nighter to study for exams is more successful for college students. The same goes for event planners. Resist the temptation to work to excess. Opt instead for a proper night's sleep. On the nutrition front, skip the temptation to eat fast-food when in a hurry or on the job. Instead, opt for bringing your own food from home, good energy food like fresh apples, dried prunes/dates/apricots, healthy sandwiches. Skip the high calorie soft drinks and opt for water instead. Well, OK, the occasional coffee did indeed keep me going in rough times, but I still tried to eat well.

3. Master technology; don't let technology master you. Although I realize how important cell phones are, I strongly suggest minimizing their use on the job (i.e. while at an event). This can be highly stressful. I have found that they seem to now be used often as an excuse for lack of planning. Try to have everything - and I mean everything - perfectly organized before beginning event setup. Don't arrive at a venue still wondering what time supplers will arrive or if they will arrive with the right equipment. That should all have been sorted out long before the day. For sure, a cell phone is great for onsite emergencies: someone is lost or delayed by traffic, but mostly, I firmly believe just about everything can be done beforehand. Likewise, don't use the phone as an excuse to multi-task and work on other events while you are onsite. Keep your focus and worry about those at another time. You don't need extraneous stress during an event.

4. Plan to take at least one good vacation every year - without your cell phone or laptop. Yes, it can be done. I should know. When I married my wife many years ago, we agreed that we would take an annual holiday - just the two of us, no kids - for at least a week or two. We have stuck to that. I never took a phone or computer with me on those holidays and never lost a client or had an insurmountable problem. It really is amazing what your staff can do if given the right responsibility and authority.

I could go on with other tips, but these have served me well. Yes, things were still stressful but not so bad that there was no escape.

Monday, 20 April 2009

Sacral Symbolism and Special Events

Did you ever wonder how important symbols are to our everyday lives? Believe it or not, they are often the central focus of our many activities. They also form a key part of special events.

Sacral symbolism lies at the very heart of understanding ritual, and ritual, as I have mentioned before, is very significant in special events. As Paul Avis states, “At its simplest, a symbol means imagining one thing in the form of another.”[i] He goes on to say, “It belongs to symbols to mediate a reality or meaning that transcends the symbol itself. This need not necessarily be a supernatural reality, the subject of theology, the sphere of divinity. The transcendent realm may be the spirit of a nation, a tradition, a cultural legacy, an ethical or political ideal. But it always carries a value greater than the individual. The crucial point about symbolism is that there is no access to this transcendent realm apart from its symbols.”[ii] In other words, not only may a “sacred” symbol be religious such as the Christian cross or the star of David, it may also be a national flag, monuments, a company logo, or in the case of American football, cheerleaders, mascots, and team logos. In ancient spectacles it could be the coat of arms or symbol of a sovereign, crowns and headdresses, jewelry, ritual paraphernalia such as obsidian knives, special offerings or sacrifices such as bulls or goats (or humans), statues, chariots, weaponry, and much more.

When you think about the events we all organize in this industry, especially corporate events, it becomes apparent how important symbols are to their success. Product launches, sales meetings, incentive programs, conference opening and closing ceremonies, and of course all types of sporting events, all have at their heart some form of symbol: corporate logos, product shapes and colours, spokespersons, a charismatic president, even lifestyles. Are these really much different from religious symbols? I don't think they are. The rituals associated with them often mimic religious rituals in their execution. For example, I have produced numerous corporate events for companies such as Toyota, Mary Kay, IBM, insurance conglomerates, and pharmaceuticals and the reverence paid to the corporate culture is no less strict - or inspiring - than that of any mainstream religion. From the procession to dinner to the fanfare of a new product announcement to the climax of the president's "homily," the orders of service are uncannily similar. This is secular religion at its finest.

The subject has been studied to some extent by scholars, particularly over the last 20 or so years. However, I have not seen too much written about the similarities of corporate special events to religious events that incorporate many sacral symbols. I believe it is in our best interest when creating such events to bear in mind the close connections with religion and the ways in which humans react to religious or sacral symbolism. Being able to manipulate the event to take advantage of these connections might prove beneficial.

[i] Avis, P. (1999). God and the Creative Imagination: Metaphor, Symbol, and Myth in Religion and Theology. London: Routledge. p. 103.
[ii] Ibid. Avis. p. 106.

Monday, 6 April 2009

New Vancouver Convention Centre

Yesterday I visited the open house at the new, expanded convention centre in Vancouver, Canada. It is a magnificent facility with one of the most beautiful settings in the world. Now, admittedly, that is a little biased because I have not seen all the other facilities. However, I am familiar with meeting spaces and this has been extremely well designed, with optimum opportunities for viewing a panorama of sea and mountains. Together with the older facility next door, the total space available puts Vancouver in a highly competitive position near the top of global meeting destinations. See my Flickr site for more photos at http://www.flickr.com/photos/showbizinbc/sets/72157616317479873/